Enrollment is open · $97 a month · No contract
Breathe University 2.0 with Eric Thomas, Ph.D.

Still starting
over every
Monday?

Get the structure, the people and the daily push from ET to follow through on your faith, your family and your work, and become someone who finishes what they start.

Eric Thomas, Ph.D.
Eric Thomas, Ph.D.The Hip Hop Preacher
Your BU routine
ReadEvery morning
Fill your mind firstRead the day's devotional, or listen as ET reads it to you.
ApplyEvery morning
Turn the word into actionTake ET's coaching challenge and put it to work that day.
RiseM/W/F · 6 AM Eastern
Start the day accountableJoin a 30-minute live call at 6 AM, in listen-only mode.
Be stillEvery morning
Find your peaceClose the devotional with a guided meditation from ET.
Learn1+ a week
Keep growingFinish at least one lesson from the library every week.
1st SunLive · 8:00 AM Eastern
Reset your month with ETET sets your focus live on the first Sunday of each month.
$97/month
No contract
Self-guided · Portal access as soon as you check out

Eric Thomas, Ph.D. has spoken for and worked with

Plus Fortune 500 companies, pro sports franchises and major universities

Sound familiar?

Tired of doing
this alone?

Most people who follow ET need a place to show up every week and people who notice when they don't.

A woman sitting alone on the edge of her bed before sunrise, in a hoodie with one sneaker on, stuck scrolling her phone
1You've bought courses you never finished.
2You start strong on Monday and fall off by Friday.
3You watch ET on YouTube, but nobody checks on you after.
4You're winning at work and still feel empty inside.

Breathe University puts you in the room: a daily routine built on ET's devotional, three early calls a week, ET once a month, and a library that covers every part of your life.

The BU pillars

The six pillars
that matter most.

Faith, family, health, finances, leadership and community. Each one has a place in your BU routine, so you grow in all six together.

Spiritual

Faith

Keep your faith at the center as you grow.

Relational

Family

Lead at home with the same care you bring to your work.

Physical

Health

Build the energy and daily habits it takes to keep up with your goals.

Financial

Finances

Get your money in order and protect what you build.

Professional

Leadership

Learn to lead people, build trust and use your strengths at work.

Social

Community

Do this with people who get it and who will hold you to it.

Swipe to see all six →
100+videos, audio lessons and replays in the portal
20+First Sunday calls with ET on replay
53leadership, business and branding sessions
5books to read or hear: 3 e-books and 2 audio experiences
Everything you get

One membership.
All of it.

Your membership opens every part of Breathe University on day one.

See every course, call and replay

Your daily routine

Every day
  • You Owe You 365 devotional, in print or read to you by ETDaily
  • ET's coaching segment and challenge for the dayDaily
  • A guided meditation with ET to close each devotionalDaily
  • 30-minute accountability calls, Monday, Wednesday and Friday, live in listen-only mode6:00 AM Eastern
  • Lessons from the library, at least one a week1+ weekly
  • First Sunday with ET, a live monthly call where ET sets your focus8:00 AM Eastern

The leadership library

On demand
  • Covenant2Currency: The DNA of Leadership with ET and CJ24 sessions
  • The BluePrint: a branding masterclass series with CJ21 sessions
  • Mastering Faith, Mastering Family and Mastering Finances3 series
  • Habit Stacking4 life areas

ET's books

Read & listen
  • The Secret to Success Immersive Experience (audio)22 chapters
  • Average Skill, Phenomenal Will (audio)10 chapters
  • E-books: The Secret to Success, Greatness Is Upon You, You Ain't The Boss Of Me3 books
  • You Ain't The Boss Of Me course: ET's children's book on the Flight Assessment, helping young people find their superpowerCourse + book
  • You Owe You 365: the full-year devotional book, daily audio from ET, and the calendar365 days

Replays & bonus sessions

Always open
  • Every First Sunday with ET call, on replay20+ calls
  • Coaching With ET: your Success Plan and In the Prayer Closet with ET & DedeProgram
  • Coaching calls from the 60-day sprintReplays
  • Guest sessions on branding, brand equity, leading change and relationships4 sessions

The BU community

Any day
  • A private group of members posting wins, asking questions and holding each other to itPrivate
Inside the portal

A look inside.

All of it is live in your portal on day one.
Swipe to see more →

Leadership seriesCovenant
2 Currency
Lead with trust and character
Business seriesBusiness
Accelerator
Build a business that lasts
Monthly with ETFirst
Sunday
Reset your month with ET
Branding masterclassThe
BluePrint
Build a brand people trust
Audio experienceThe Secret
to Success
Hear ET's story in his voice
Audio experienceAverage Skill
Phenomenal Will
Why will beats talent
Daily devotionalYou Owe
You 365
A word from ET every morning
For young peopleYou Ain't
The Boss Of Me
Help your kids find their superpower
Life seriesHabit
Stacking
Habits that stick in every area
Mastering seriesFaith
Family
Finances
Master your faith, family and money
Coaching programCoaching
With ET
Build your personal success plan
Coaching callsCommunity
Calls
Coaching you can put to work
BonusGuest
Sessions
Grow with the ETA family
Deion "Coach Prime" Sanders
On ET's book You Owe You
Eric Thomas moves, inspires, encourages, and challenges people to reach their full potential. You Owe You is flat-out brilliant, and he ain't lied yet!
Deion "Coach Prime" Sanders · Pro Football Hall of Famer
From the BU community

In their words.

Member quote goes here.

Name · Role · Member since

Member quote goes here.

Name · Role · Member since

Member quote goes here.

Name · Role · Member since
Coming from BUILD52?

Keep the streak going.

BUILD52 got you moving. Breathe University is where you keep going after day 52, with a daily routine and early morning calls.

Questions

Before you join.

What is Breathe University 2.0?

It's ET's self-guided coaching community. You work through the devotional and the library at your own pace, and you get accountability calls three mornings a week, First Sunday with ET each month, a library of ET's leadership series, books and devotionals, and a private group of members doing the work with you.

How much does it cost? Can I cancel?

It's $97 a month with no contract. Your $97 payment is processed automatically on the same date each month as your original purchase, using the credit card you used when you started your subscription. Payments already made are not refunded.

To cancel your subscription, please contact us at [email protected] 5 to 7 business days before your next scheduled monthly payment to allow enough time for processing.

To change the credit card on file, email [email protected] at least 5 to 7 business days before your next scheduled monthly payment so the new card can be updated before the next charge is processed.

Will I actually hear from ET?

Yes. ET leads First Sunday live every month and sets the focus for the month ahead. The library is full of his teaching too, including his books in audio.

What does a day in BU look like?

Start with the You Owe You 365 devotional. Read the day's word or listen to ET read it, take his coaching challenge for the day, and finish with his guided meditation. Then work through a lesson from the library. On Monday, Wednesday and Friday, join the 30-minute accountability call at 6:00 AM Eastern. It is live and in listen-only mode. First Sunday with ET is a live call on the first Sunday of each month at 8:00 AM Eastern. ET asks every member to finish at least one library lesson a week. That is the minimum.

I already bought an ETA course. Why join?

Your course is still yours. BU adds a daily routine, live calls, and people who notice when you stop showing up. You also get the rest of the library, including the books, the devotional and the leadership series.

I'm finishing BUILD52. Is this the next step?

Yes. BU is built for people who want to keep the habits they started in BUILD52, with early morning calls and a community that keeps going after day 52.

Is this for beginners?

Yes. BU is for anyone who is ready to do the work, whether you're a student, a business owner or an executive.

Enrollment open

Stop starting
over.

Your next 6:00 AM call is this week. Join today and be on it.

$97 a month · No contract · Instant access
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